(Ebook free) Icon: Art of the Wine Label






 | #984747 in Books |  2003 | Original language:English | PDF # 1 |  13.00 x1.30 x8.00l,4.15 | File Name: 1891267302 | 287 pages


||0 of 0 people found the following review helpful.| but was disappointed. The final pieces are quite dated|By anon|I needed to find resources for a project. Bought this book because of the reviews, but was disappointed. The final pieces are quite dated, which would have been ok, but there wasn't very much information from the authors regarding the conceptual development of each project. There are other books out there with rema| |""The wine label is part symbol, part memory, part storytelling. The package personifies not only the personality of the product, but it has the power to transform our own sense of identity."

Caldewey and House have shaped and influenced the evolut

The wine label is a powerful icon of modern civilization; it is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavor and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they...


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