[Ebook pdf] Wine Brands: Success Strategies for New Markets, New Consumers and New Trends
❀ E. Resnick ❀
| #1225435 in Books | Evelyne Resnick | 2008-05-21 | 2008-07-22 | Original language:English | PDF # 1 | 9.21 x.50 x6.14l,1.03 | File Name: 0230554032 | 184 pages | Wine Brands Success Strategies for New Markets New Consumers and New Trends
||2 of 2 people found the following review helpful.| If you work in wine you already know all this.|By Mamalikeswine|I was really disappointed in this book. I work in wine marketing and was hoping for a book that contained analysis and historical info on a variety of brands. I found the book contained no insight for me. Perhaps if this is not your career this might be interesting - but then why would you buy a boo|||"'Wine Brands is an intriguing look at how the Internet has irrevocably changed the way wine is found, purchased and enjoyed. The future of wine will depend heavily upon the mastery of its international online marketing and presence." Maria Sipka, CEO and Ex
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
[PDF.gk56] Wine Brands: Success Strategies for New Markets, New Consumers and New Trends Rating: 3.98 (681 Votes)
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You easily download any file type for your device.Wine Brands: Success Strategies for New Markets, New Consumers and New Trends | E. Resnick. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
