☆ C. Michael Hall, Liz Sharples, Brock Cambourne, Niki Macionis ☆
| #3893633 in Books | taylor n francis | 2002-03-20 | 2002-03-06 | Original language:English | PDF # 1 | 9.21 x.83 x6.14l,1.40 | File Name: 075065466X | 368 pages |
||11 of 14 people found the following review helpful.| Lack of integration lets potentially useful book down|By M. Beverland|The editors make a great case for the development of wine tourism strategies at the winery, industry, regional and country level. In the introduction the authors note the importance of wine tourism for increasing consumer exposure to wine, building brand awareness, increased margins, a source of marketing||"... an invaluable text for both students and practitioners alike ... very diverse ... something for everyone with an interest in this field. The book is clearly laid out and contains an interesting mixture of illustrations, figures, tables and other statisti
Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides:
* The first comprehensive introduction to wine tourism from a business, social science and policy perspective * An international pers...
[PDF.ey69] Wine Tourism Around the World Rating: 3.88 (482 Votes)
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You easily download any file type for your gadget.Wine Tourism Around the World | C. Michael Hall, Liz Sharples, Brock Cambourne, Niki Macionis. A good, fresh read, highly recommended.
