[Ebook free] Beer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money
• Philip Van Munching •
| #1065846 in Books | Touch Crown | 1997-06-02 | 1997-06-02 | Ingredients: Example Ingredients | Original language:English | PDF # 2 | 6.50 x9.75 x1.00l, | File Name: 0812963911 | 309 pages |
||0 of 0 people found the following review helpful.| Great read|By John|Funny, insightful, gives you the ins and outs of the jerks who handle our beer. Strongly recommended for business buffs and hopheads alike. At no point does the author lose you with banal narratives about crap you don't care about. He reels you in and then let's you go with the bait.|0 of 0 people found the following review helpful.|.com |The rise and fall of beer trends--from sports sponsorships to low-cals, and status-conscious imports to creatively crafted microbrews--mirror, in many ways, the larger culture that embraces them. Philip Van Munching, a young journalist who also represen
Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In Beer Blast, a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz.
[PDF.cw58] Beer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money Rating: 4.59 (714 Votes)
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You easily download any file type for your device.Beer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money | Philip Van Munching. A good, fresh read, highly recommended.
