| #6470563 in Books | 2008-11-01 | Ingredients: Example Ingredients | PDF # 1 | 8.43 x.71 x5.24l, | File Name: 9812618457 | 192 pages
||About the Author|Jacky Tai headed the marketing department for several start-ups in the United States and Singapore where the brutal business environment showed him that what separates successful companies. He later joined International Enterprise Singapore (th
How did a beer that originated in Singapore in 1932 go on to be served in over 60 countries and become one of the most acclaimed drinks brand in the world? The drinks and beverages sector is one of the most intensely competitive in business today. Branding is an essential element in a company's efforts to differentiate itself and win the loyalty of customers in this sector. This book tells the story of the Tiger Beer brand, from its humble beginnings in 1932 to its extr...
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You can specify the type of files you want, for your gadget.Great Asian Brands: Tiger Beer | Jacky Tai. I was recommended this book by a dear friend of mine.