| #4096993 in Books | 2016-01-01 | 2016-01-01 | Original language:English | PDF # 1 | 9.00 x.40 x7.00l,.49 | File Name: 1935879634 | 200 pages
||About the Author|
For more than 25 years, Béatrice Cointreau successfully ran marketing departments at several Cognac and Champagne houses, before launching her Malibu-based organic vineyard and winery. When she’s not there, she calls Pa
Organic Wine describes the major promotional, marketing, and business challenges facing "organics" through an exhaustive examination of the European and American markets. Author Béatrice Cointreau identifies a multitude of regulatory, commercial, and practical paradoxes bedeviling producers' ability to craft a complete and coherent consumer message, from labeling and advertising to public relations. Building on detailed case studies, she presents an analysis of g...
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You can specify the type of files you want, for your device.Organic Wine: A Marketer's Guide | Béatrice Cointreau. I was recommended this book by a dear friend of mine.
